The 'back to the future' business model 

This tip is worth thousands...

Yet loads of folk don't do it or, they do wrong.

Me included.

Let's start with product creation.   Unless you've been living under a rock you'll know it's uber-profitable and arguably the best business model online.  Especially in the information age.

With your own product...

You separate the wheat from the chaff as you build a buyers list, you can recruit affiliates to send you all your traffic AND the response you have with your list, an affiliate could only dream of, because your list knows, likes and trusts YOU.

The hardest part of product creation is knowing where to start.

So instead... why not do it backwards?

Find out what your market want FROM your product.  

What is the end result the so desire?  

Then map out your product backwards and give it to them.

Now you break it into chapters.  Decide what you want them to achieve or do by at the end of each section, then write, video or record it.

Was it Stephen Covey who said "Begin with the end in mind?"

Create your products backwards -- ask what do they want to achieve by the END.

And what about your business?

Have to confess it was [Marlon Sanders/Lee McIntyre/name] who really hit this home for me.

[insert Marlon Sanders/Lee McIntyre/name affiliate link]

You start with where you want your customers to end up.  And that shouldn't be paying for a $7 product!  Ideally you want them buying your three or four figure big ticket, maximum profitability super-duper top end product.

Might be coaching, might be a complete training package.  Might be a membership site at $97 per month.  Where do you want them to go?  What do you want them to buy?

So you craft your $497 < $197 < $47 < $17

Now you start by selling the low-cost items and your affiliates promote it too.  You graduate your buyers to the $47 and then pass them along the chain to bigger, better and more expensive packages.

You build your business 'backwards'.

It's the way of the future.

[insert name]

P.S.  This is one of the slickest sales funnels you'll find online

[insert marlon/lee mcintyre/name]  





